Our Story

From the
Casting Room
to the boardroom.

50+ years recognising what makes people compelling on screen.
Now bringing that insight to business leaders who need to be seen, heard and remembered
The casting room

Meet Greg Apps
the Man Behind ScreenFaces

50 years. Thousands of auditions. One extraordinary insight.

I’ve spent a lifetime watching people in front of a camera. And I’ve learnt something fascinating. It’s not always the most talented, confident or experienced person who commands attention. It’s the person who knows how to connect through the lens.

The Gap

You command the room.
But do you command the screen?

You can be confident, articulate and respected in person — yet lose that presence the moment a camera switches on.

The skills that make you compelling in a room don’t always translate through a lens.

That’s the gap ScreenFaces was created to close.

THE SCREENFACES DIFFERENCE

We’re not here to teach you how to perform. We’re here to show you how to connect.

No scripts. No manufactured personalities. No pretending to be someone you’re not.

Just the techniques that allow your confidence, credibility and personality to come through the lens.

The ScreenFaces Philosophy

Great screen presence isn’t something you’re born with. It’s something you learn.

And it begins with three simple principles.

Curiosity

Be interested, not just interesting.

Empathy

Understand the people on the other side of the lens.

Craft

Master the techniques that make your presence felt.

THE EXPERIENCE BEHIND SCREENFACES

50+ years in the casting chair.And a lifetime understanding what the camera sees.

Greg Apps has spent over five decades casting for film and television, helping discover and shape some of Australia’s most recognised screen talent.

Today, he brings that same casting director’s eye to a different audience — leaders who want to be as compelling on screen as they are in person.

A selection of feature films Greg has cast:

Romper Stomper

Chopper

Mission: Impossible 2

Knowing