50 years. Thousands of auditions. One extraordinary insight.
I’ve spent a lifetime watching people in front of a camera. And I’ve learnt something fascinating. It’s not always the most talented, confident or experienced person who commands attention. It’s the person who knows how to connect through the lens.
You can be confident, articulate and respected in person — yet lose that presence the moment a camera switches on.
The skills that make you compelling in a room don’t always translate through a lens.
That’s the gap ScreenFaces was created to close.
No scripts. No manufactured personalities. No pretending to be someone you’re not.
Just the techniques that allow your confidence, credibility and personality to come through the lens.
And it begins with three simple principles.
Be interested, not just interesting.
Understand the people on the other side of the lens.
Master the techniques that make your presence felt.
Greg Apps has spent over five decades casting for film and television, helping discover and shape some of Australia’s most recognised screen talent.
Today, he brings that same casting director’s eye to a different audience — leaders who want to be as compelling on screen as they are in person.
Romper Stomper
Mission: Impossible 2
